Infinix Smartphone — 58M View MENA Launch
Executed a large-scale MENA influencer campaign for Infinix's latest smartphone launch, generating 58.3M combined views across 5 creators with the top 3 videos reaching 16.1M, 24.8M, and 17.4M views respectively.
Top result
58.3M
Views
01
Strategy
We designed a multi-tier creator strategy pairing macro influencers for maximum reach with mid-tier tech reviewers for credibility. Each creator received an exclusive early-access device and dedicated briefing session.
02
Execution
5 creators across TikTok and YouTube produced 8 pieces of content spanning unboxing, feature deep-dives, camera comparison, and lifestyle integration. Content was released in two waves to maintain momentum for 3 weeks.
Results
What changed
58.3M total views (16.1M + 24.8M + 17.4M from top 3 creators), 2.1M engagements, 3.6% engagement rate. Brand search volume increased 340% during campaign period.
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