Mena Grow Showcase

Proof-led influencer marketing work for MENA markets.

Use these cases to understand how we run creator campaigns: the business goal, why specific creators and content formats were used, what was produced, and which outcome signals proved the work.

How to read the cases

Each case connects the campaign objective, resource logic, execution assets and result signals, so the proof is easy to evaluate before planning a similar launch.

Goal

what the campaign needed to achieve

Creators

why these resources were selected

Assets

what was actually produced and published

Result

which signal proves the work mattered

Featured cases

Three focused examples are enough to show capability: consumer electronics, app promotion and local lifestyle activation.

Infinix creator proof showing product box and engagement UI
Infinix creator review screenshot with product and platform response

Case 01 / Technology

Infinix Product Launch - Tech Creator Reviews

Localized the Infinix Note launch through Saudi creator review content, turning product proof, Arabic storytelling and platform-native videos into 47.9M highlighted views.

47.9M Views3 CreatorsProduct Launch & Creator ReviewsTechnology

Professional Note

47.9M highlighted views across three campaign materials, including creator videos that reached 24.8M, 17.4M and 5.7M views. The case shows how localized creator reviews can make a tech product feel credible and talked about in-market.

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TopTop app promotion screenshot with social interaction context
TopTop creator proof screenshot from campaign material

Case 02 / Technology

TopTop App Promotion - Social Reach Push

Built a creator-led promotion for TopTop that showed the app in a social entertainment context, giving the launch clearer relevance and 5.7M highlighted views from campaign proof.

5.7M Views2 CreatorsApp Promotion & Social ReachTechnology

Professional Note

The TopTop materials reached 5.7M highlighted views across two proof assets. The campaign gives the app a clearer social reason to try, instead of relying only on feature claims.

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Tianlala Saudi store visit screenshot with local staff welcome

Case 03 / Food & Beverage

Tianlala Saudi Store Launch - Local Visit Content

Used a Saudi creator store-visit format to introduce Tianlala's local opening, turning the storefront, staff welcome and drink experience into proof that the brand had arrived in-market.

199.8K Views1 CreatorsStore Launch & Local AwarenessFood & Beverage

Professional Note

199.8K highlighted views from the Tianlala store-visit material. The case shows how a single clean local creator visit can make a new physical location feel present and easy to try.

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Campaign Process

KOL Campaign Workflow

From the first requirement discussion and budget range to creator selection, content production, publishing, data review, backend archiving and payment closure.

10 steps from brief to review

Use this path to see what the client confirms, what Mena Grow delivers, and where decisions happen before a similar campaign starts.

Campaign setup

01-03
  1. 01

    Step

    Requirement and budget

    The client and Mena Grow align on campaign goals, target market, product context and the expected budget range.

  2. 02

    Step

    Proposal and initial list

    Mena Grow provides a campaign direction, execution proposal and partial creator list based on the brief and budget.

  3. 03

    Step

    Contract and deposit

    Both sides sign the contract, and the client pays the first 50% deposit to start execution.

Production and review

04-07
  1. 04

    Step

    Expanded creator pool

    Mena Grow provides a creator list 2-3 times larger than the final need, then confirms creator fit, schedules and the client brief.

  2. 05

    Step

    Product or shoot date

    The client ships products or confirms the in-store shoot date, while Mena Grow guides KOL content production according to the brief.

  3. 06

    Step

    First video drafts

    Mena Grow submits the initial KOL video drafts for client review before publishing.

  4. 07

    Step

    Review and posting date

    The client reviews and requests revisions, and Mena Grow helps both sides confirm the publishing schedule.

Publishing and closure

08-10
  1. 08

    Step

    Published links

    Mena Grow provides the live content links after publishing for tracking and verification.

  2. 09

    Step

    Tracking and recap

    Mena Grow provides data tracking and performance recap, then archives the case and KOL performance in the operations backend.

  3. 10

    Step

    Final payment

    The client pays the remaining 50% balance after delivery is closed according to the contract.

Ready to build your MENA campaign?

Share your target market, product category and campaign objective. Mena Grow will recommend a localized creator strategy, content direction and execution plan.

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