TopTop App — Viral TikTok Campaign
Drove 5.7M views for the TopTop short-video app through targeted mid-tier influencer partnerships on TikTok, combining organic reach with paid amplification.
Top result
5.7M
Views
01
Strategy
We identified 3 mid-tier Saudi TikTok creators in the entertainment and tech niches whose audiences overlap with TopTop's target demographic: Gen Z and young millennials aged 16-28.
02
Execution
Each creator produced 2 native-style TikTok videos showcasing TopTop's key features in an authentic, trend-driven format. Videos were timed with platform trending sounds and challenges. We boosted the highest-performing content with TikTok Ads to multiply organic reach.
Results
What changed
5.7M total video views, 342K engagements, 6% engagement rate — significantly above the platform average of 3.2%. App store rankings improved by 28 positions in Saudi Arabia during the campaign period.
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