Shawarma House — Ramadan Creator Campaign
Drove 12.4M views for Shawarma House during Ramadan 2025 through 4 Saudi food and lifestyle creators on TikTok and Instagram, pairing Iftar culture storytelling with footfall-driving CTAs.
Top result
12.4M
Views
01
Strategy
We partnered with 4 creators across food, family lifestyle and culture niches to position Shawarma House as the authentic Iftar destination. Each creator anchored a different brand value: family tradition, quality ingredients, and community.
02
Execution
Creators produced 2–3 short videos each capturing genuine Iftar preparation and sharing moments. Content drops were timed to peak Ramadan evening engagement windows (8–11 PM KSA) and geo-targeted boosting amplified reach in Riyadh and Jeddah.
Results
What changed
12.4M total views, 890K engagements, 7.2% engagement rate. In-store visits increased 34% vs. the previous Ramadan. Brand sentiment score improved 18 points during the campaign period.
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