Market brief
Define audience, channel fit, budget range and launch timing.
Audience activation
Influencer & social growth
Campaigns and owned-channel operations that create launch momentum across Arab platforms.
Influencer campaignsTikTok / Instagram / Snapchat operations
What this page covers
Step-by-step process
Showcase formats
Published cases when available
Process
From growth goal to execution.
Partner map
Build a private mix of creators, accounts and platform actions.
Content governance
Align scripts, calendars, approvals and posting cadence.
Launch review
Track reach, engagement, saves, comments and next-wave actions.
Showcase
How this track shows up in work.
Launch momentum
New product launch
A creator-led launch wave for awareness and first-market traction.
Channel consistency
Official account growth
Monthly calendar, Arabic scripts and platform-native content rhythm.
Multi-market reach
Regional campaign burst
Short campaign windows across selected GCC and MENA markets.
Published cases
Technology
5.7M
total views
TopTopApp Install & Brand Awareness
TopTop App — Viral TikTok Campaign
Drove 5.7M views for the TopTop short-video app through targeted mid-tier influencer partnerships on TikTok, combining organic reach with paid amplification.
Result
5.7M total video views, 342K engagements, 6% engagement rate — significantly above the platform average of 3.2%. App store rankings improved by 28 positions in Saudi Arabia during the campaign period.
View case →
Technology
58.3M
total views
InfinixProduct Launch & Brand Awareness
Infinix Smartphone — 58M View MENA Launch
Executed a large-scale MENA influencer campaign for Infinix's latest smartphone launch, generating 58.3M combined views across 5 creators with the top 3 videos reaching 16.1M, 24.8M, and 17.4M views respectively.
Result
58.3M total views (16.1M + 24.8M + 17.4M from top 3 creators), 2.1M engagements, 3.6% engagement rate. Brand search volume increased 340% during campaign period.
View case →
Food & Beverage
12.4M
total views
Shawarma HouseBrand Awareness & Footfall
Shawarma House — Ramadan Creator Campaign
Drove 12.4M views for Shawarma House during Ramadan 2025 through 4 Saudi food and lifestyle creators on TikTok and Instagram, pairing Iftar culture storytelling with footfall-driving CTAs.
Result
12.4M total views, 890K engagements, 7.2% engagement rate. In-store visits increased 34% vs. the previous Ramadan. Brand sentiment score improved 18 points during the campaign period.
View case →
Is this the right track?
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