Public presence

PR & city visibility

Media publishing and OOH coordination for brands that need to be seen, not only posted.

Official media PROOH placementsLaunch visibility planning

What this page covers

Step-by-step process
Showcase formats
Published cases when available
Discuss this track

Process

From growth goal to execution.

01

Visibility goal

Clarify market entry, announcement, milestone or launch objective.

02

Media route

Select PR outlets, city placements, mall visibility or outdoor formats.

03

Asset control

Prepare Arabic copy, proofing, placement specs and approval flow.

04

Release report

Document publishing, placement proof and visibility outcomes.

Showcase

How this track shows up in work.

View all cases

Credible presence

Market-entry PR

Official Arabic publishing for a brand entering Saudi or GCC markets.

Seen locally

City launch visibility

OOH and mall coordination for a launch that needs offline signals.

Public proof

Milestone announcement

Press and visibility package for product, funding or partnership news.

Published cases

TopTop App — Viral TikTok Campaign
Technology

5.7M

total views

Q4 2024
TopTopApp Install & Brand Awareness

TopTop App — Viral TikTok Campaign

Drove 5.7M views for the TopTop short-video app through targeted mid-tier influencer partnerships on TikTok, combining organic reach with paid amplification.

Result

5.7M total video views, 342K engagements, 6% engagement rate — significantly above the platform average of 3.2%. App store rankings improved by 28 positions in Saudi Arabia during the campaign period.

View case →
Infinix Smartphone — 58M View MENA Launch
Technology

58.3M

total views

Q1 2025
InfinixProduct Launch & Brand Awareness

Infinix Smartphone — 58M View MENA Launch

Executed a large-scale MENA influencer campaign for Infinix's latest smartphone launch, generating 58.3M combined views across 5 creators with the top 3 videos reaching 16.1M, 24.8M, and 17.4M views respectively.

Result

58.3M total views (16.1M + 24.8M + 17.4M from top 3 creators), 2.1M engagements, 3.6% engagement rate. Brand search volume increased 340% during campaign period.

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Shawarma House — Ramadan Creator Campaign
Food & Beverage

12.4M

total views

Ramadan 2025
Shawarma HouseBrand Awareness & Footfall

Shawarma House — Ramadan Creator Campaign

Drove 12.4M views for Shawarma House during Ramadan 2025 through 4 Saudi food and lifestyle creators on TikTok and Instagram, pairing Iftar culture storytelling with footfall-driving CTAs.

Result

12.4M total views, 890K engagements, 7.2% engagement rate. In-store visits increased 34% vs. the previous Ramadan. Brand sentiment score improved 18 points during the campaign period.

View case →

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